(01)
Project
Overview

The solutions we craft are integrated with top-tier features and state-of-the-art technologies.

A first-of-its-kind *Music Marketing & Distribution Platform for Indie Artists and Labels. An all-in-one marketing platform that helps an artist market, distribute, gather feedback, build an audience, and succeed in today’s digital music environment. When Artists think “distribution” or “marketing”, they will find Promo Hype as the clear leader in the space. Complete with all of the features they are familiar with across other services, but consolidated and packaged affordably in one product.

 

  • (DETAILS)
  • ModelB2B
  • CategoryMusic Advertising Service
  • TypeNew Brand
(02)
Challenge

Our unique brand-building process led promohype to market with confidence.

Our innovative harmony of patterns, colors, and design elements serves as the foundation for a melodious and unified brand identity, providing a seamless and delightful experience for all who engage with it. As we look toward the horizon, the anticipation of continued symphonies and harmonies with the music industry keeps us excited and motivated.

first-of-its-kind *Music Marketing & Distribution Platform for Indie Artists and Labels. An all-in-one marketing platform that helps an artist market, distribute, gather feedback, build an audience, and succeed in today’s digital music environment. When Artists think “distribution” or “marketing”, they will find Music Hype as the clear leader in the space.

Complete with all of the features they are familiar with across other services, but consolidated and packaged affordably in one product.

Build Audiences Engage

Build Audiences Engage

Build Audiences Engage

Build Audiences Engage

(03)
Solutions

Create a new section within the Search Tab: Curated Playlists, and then sort them the way they currently are, by genre or mood.

Another section, Featured Collections, contains New Releases and other time-sensitive content Spotify wants to share (for example, Black History Month). Non-playlist and user-tailored content are organized under a new header called Discover. The old Discover category is folded into the Made For You category (there is a lot of overlap between the two features).

Two new tabs near the top of the screen separate content between Music and Podcasts. Podcasts are a newer addition to Spotify, but there is enough content and enough distinction from music and warrants its own higher-level category for easier location.

(04)
Service
Provided
  • Visual identity design
  • UX research
  • Website design
  • Design system
  • Illustrations
  • Animations

New mobile experience. Promohype Music plays on all your devices.

We overhauled the existing mobile app with both native and custom solutions to ensure the new version was compatible with both iOS and Android platforms. We collaborated heavily with the musichype team to ensure the new design would resonate with its worldwide audience.

This involved focusing heavily on spacing, typography and colour systems for improved user experience which also maximised function. To ensure the mobile app experience was intuitive for existing users of the desktop app, we implemented the same features in the new music environment. We achieved this by redesigning and restructuring everything from live chat, to real-time video calls, customisable chat boxes, to multilingual support and live translation.

(05)
Solutions

The first-of-it’s kind fully-featured marketing platform that amplifies reach

A first-of-its-kind *Music Marketing & Distribution Platform for Indie Artists and Labels. An all-in-one marketing platform that helps an artist market, distribute, gather feedback, build an audience, and succeed in today’s digital music environment. When Artists think “distribution” or “marketing”, they will find Music Hype as the clear leader in the space. Complete with all of the features they are familiar with across other services, but consolidated and packaged affordably in one product.

(06)
Solutions

The first-of-it’s kind fully-featured marketing platform that amplifies reach

A first-of-its-kind *Music Marketing & Distribution Platform for Indie Artists and Labels. An all-in-one marketing platform that helps an artist market, distribute, gather feedback, build an audience, and succeed in today’s digital music environment. When Artists think “distribution” or “marketing”, they will find Music Hype as the clear leader in the space. Complete with all of the features they are familiar with across other services, but consolidated and packaged affordably in one product.

(07)
Solutions

Reach your audience when they’re listening.

A first-of-its-kind *Music Marketing & Distribution Platform for Indie Artists and Labels. An all-in-one marketing platform that helps an artist market, distribute, gather feedback, build an audience, and succeed in today’s digital music environment. When Artists think “distribution” or “marketing”, they will find Music Hype as the clear leader in the space. Complete with all of the features they are familiar with across other services, but consolidated and packaged affordably in one product.

(08)
Solutions

Reach your audience when they’re listening.

A first-of-its-kind *Music Marketing & Distribution Platform for Indie Artists and Labels. An all-in-one marketing platform that helps an artist market, distribute, gather feedback, build an audience, and succeed in today’s digital music environment. When Artists think “distribution” or “marketing”, they will find Music Hype as the clear leader in the space. Complete with all of the features they are familiar with across other services, but consolidated and packaged affordably in one product.

(09)
Solutions

Reach your audience when they’re listening.

A first-of-its-kind *Music Marketing & Distribution Platform for Indie Artists and Labels. An all-in-one marketing platform that helps an artist market, distribute, gather feedback, build an audience, and succeed in today’s digital music environment. When Artists think “distribution” or “marketing”, they will find Music Hype as the clear leader in the space. Complete with all of the features they are familiar with across other services, but consolidated and packaged affordably in one product.

(10)
The Results

After 4 months of close collaboration and teamwork, we successfully modernized Promohype visual identity, improved overall user experience, simplified the information architecture, and designed all the visuals used on the new website, as well as created a system around patterns, visuals, colours, typography, modules, and components in general.

The crescendo of our collaboration culminated in the grand launch of these enhancements in July 2021, with the brilliant development orchestrated by the talented in-house team of our musical partner. As the notes of our success continue to resonate, we eagerly anticipate the next movements in our future collaborations, eager to compose new masterpieces together.

May the rhythm of our partnership continue to resonate, creating harmonies that leave a lasting impact on the world of music.

 

$22.8M
Total raised in funding so far
~1m
Daily users enjoying Promohype

In their own words

Oliver Thompson Thompson Hospitality Group

“Choosing a development team felt daunting until we met MyDevTeam. From day one, they understood our business as if they were part of our team. Perfect partners!”

Jasmine Patel Remote Health Partners Inc

“MyDevTeam didn’t just develop software for us; they created a solution that’s become central to our business operations. Their emphasis on custom solutions really paid off.”

Ethan Wright Wright Industrial Enterprises

“We email, they respond. We call, they pick up. We text, they reply. This is a team that has your back and oh – what they build works! We couldn’t have picked a better partner.”

Alex Johnson Innovative Tech Solutions

“The custom project management software MyDevTeam built for us has not only saved us more than we ever imagined in licensing costs, but it has changed the game for all of our team communications and workflows!”

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